Our strategy
Group strategy. Building sustainable growth.
Our strategy combines industrial strength, innovation and sustainable growth to create lasting value for our customers, our people and SULO Group.
SULO Group operates at the first stage of the waste management value chain. Our strategy is to strengthen our core businesses, expand our capabilities and market presence, improve performance and invest in our people – building on our expertise in waste collection infrastructure, compaction, digital technologies and services.
Strategic direction
A clear direction for a circular future.
The transition towards a circular economy is changing how waste and recyclable materials are collected, handled and prepared for recycling. For SULO Group, this creates opportunities to build on our industrial expertise, strengthen our core businesses and expand our capabilities across waste collection infrastructure, compaction, digital technologies and services.
Our strategy focuses on profitable, sustainable growth: strengthening our market positions, expanding into complementary capabilities and attractive markets, improving operational performance and empowering our people. Together, these priorities create long-term value for our customers and strengthen SULO Group for the future.
GROW
Strengthen our core businesses, create value for customers and accelerate organic growth.
EXPAND
Extend our capabilities and geographic reach through targeted acquisitions and new growth opportunities.
PERFORM
Drive operational excellence, efficiency and investment across our industrial footprint.
EMPOWER
Build an entrepreneurial culture that enables our people to take responsibility, collaborate and perform.
Our foundation
Built on strong foundations.
More than 150 years of industrial heritage provide the foundation for SULO Group’s strategy today. Established market positions, specialised technologies, industrial capabilities and strong local expertise give the Group the scale and proximity to grow while remaining close to its customers.
This foundation allows SULO Group to combine organic development with targeted expansion – building on proven strengths while adding complementary capabilities and entering new opportunities for growth.
Industrial expertise
150+ years of combined heritage
Market proximity
Strong local organisations and customer relationships
Complementary capabilities
Infrastructure · Compaction · Digital · Services
Strategy in action
Building scale. Expanding capabilities.
SULO Group has built the scale and breadth to pursue its strategy across markets, technologies and customer segments. A diversified business structure provides the foundation for organic growth, operational improvement and targeted expansion.
Investing for long-term performance
Investing in the capabilities that drive performance.
Long-term growth requires a strong and efficient industrial foundation. SULO Group continuously invests in production capabilities, technologies and processes to improve efficiency, quality and sustainability.
Automation, digitalisation, product and process innovation and more efficient use of energy and materials strengthen operational performance while increasing our ability to respond to changing customer and market requirements.
Strategic growth
Growing our capabilities and reach.
Since 2018, SULO Group has completed nine acquisitions with the support of its shareholder Latour Capital. Targeted acquisitions remain an important part of the growth strategy. We look for businesses that complement our existing strengths, reinforce our market positions, add capabilities or technologies and create opportunities for geographic expansion.
Our external growth strategy focuses on three areas closely connected to our core businesses:
- Waste collection infrastructure – Strengthening our position in waste collection infrastructure and expanding complementary collection solutions.
- Services & digital – Expanding lifecycle services and digital technologies that strengthen customer relationships and create new opportunities for data-driven solutions.
- Compaction – Growing our position in baling and compaction solutions for commercial and industrial customers.
Our long-term direction
Shaping a sustainable future.
SULO Group’s strategy is designed for long-term value creation – strengthening our core businesses, expanding our capabilities and market presence, improving operational performance and investing in our people.
By combining profitable growth with continued investment in innovation, industrial capabilities and more circular solutions, we are building a stronger Group while supporting the transition towards a circular economy.
FAQ
Strategy in brief.
What is SULO Group’s strategy?
Four priorities: grow the core businesses, expand through targeted acquisitions, perform through operational excellence and empower people. The focus areas for external growth are waste collection infrastructure, services and digital, and compaction.
How many acquisitions has SULO Group made?
SULO Group has completed nine acquisitions since 2018, including San Sac Group, Molok, INOVIM, JOCA and German Distribution.