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Our vision & values

Vision & values. Shaping a sustainable future.

Our vision is to enable society to waste less and recycle more.

At SULO Group, this vision guides how we develop our business, our solutions and the way we work together. Through waste collection infrastructure, compaction, digital technologies and services, we help communities and businesses use resources more efficiently and support more effective recycling.

Our values define how we turn this ambition into action – through innovation, customer centricity, care and collaboration.

Mother and daughter putting waste into a black SULO bin with red lid

Our vision

Waste less.
Recycle more.
Shape the future.

Waste less

Using resources more efficiently and helping communities and businesses prevent and reduce waste.

Recycle more

Making waste separation, collection and recycling more effective so that valuable materials can remain in circulation.

Shape the future

Advancing sustainable waste management through innovation, circular thinking and long-term responsibility.

Recycling
starts here.

For the SULO Group, recycling starts long before materials enter the recycling process. It starts with how waste is separated, collected, handled and prepared to become a valuable resource again.

Our values

We innovate

We turn ideas, technology and experience into better solutions.

We continuously improve our products, services and processes, combining industrial expertise with digital technologies, data and new ways of working to create long-term value.

We are customer centric

We start with our customers and the challenges they face.

By staying close to customers and understanding their operational needs, we develop reliable products, services and solutions that improve efficiency and create lasting value.

We care

We take responsibility for people, resources and the future.

Safety, respect and environmental responsibility shape how we work. We aim to create sustainable value while building inclusive workplaces where people can develop and contribute.

We win together

Our strength comes from working as one Group.

Across teams, countries and business units, we combine expertise, share knowledge and learn from one another to improve performance and move the SULO Group forward together.

Our values in action

Four values. Measurable proof points.

We innovate 50% Up to lower carbon footprint Our latest bin generations can achieve up to 50% lower carbon footprint compared with a standard bin.
We are customer centric 15,000+ customers Served close to their markets by seven Business Units with local sales and service teams.
We care -49% accident frequency rate Our accident frequency rate (FR2) fell from 13.9 in 2021 to 7.1 in 2025. Safety comes first, always.
We win together 90% of employees trained 30,991 hours of training delivered across the Group in 2025.

One Group. Many perspectives.

Our values come to life through our people.

Across countries, functions and business units, the SULO Group brings together industrial expertise, local market knowledge and diverse perspectives.

What connects us is how we work: we innovate, we are customer centric, we care and we win together. These shared values guide our collaboration and shape how we create lasting value for our customers, our people and the communities we serve.

Three colleagues at a control room screen, one pointing

FAQ

Vision & values explained.

What is SULO Group’s vision?

SULO Group’s vision is to shape a sustainable future by enabling society to waste less and recycle more.

What are SULO Group’s values?

We innovate, we are customer centric, we care and we win together. The values apply to all 2,300 employees across the Group.

Want to shape the future with us?

Join the SULO Group and help shape the future of sustainable waste management. Explore opportunities to grow, contribute and make an impact across an international Group.