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SULO Group acquires German Distribution and expands in the Middle East.

SULO Group, the European specialist in waste collection solutions, has acquired German Distribution L.L.C., based in Dubai, United Arab Emirates, to establish a stronger presence in the Middle East market.

German Distribution – Powerbear, Dubai

Key facts

Company
German Distribution L.L.C. – Powerbear
Location
Dubai, United Arab Emirates
Closing
May 2025
Stake
100%
Business Unit
Overseas

German Distribution brings more than 20 years of regional experience, established customer relationships and local market knowledge to SULO Group. Together with its Powerbear brand, the company now forms SULO Group’s regional hub in Dubai.

The acquisition is the foundation of the Overseas Business Unit, led by Hassan Benhamadi, Managing Director Overseas. From Dubai, the Business Unit serves customers in the Middle East and in selected markets across Africa, Asia and Oceania.

German Distribution was one of two acquisitions completed by SULO Group in 2025, alongside JOCA Trading in Denmark.

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